NATURE not natural

The word natural is getting even more abused than when I first started making fragrance. Most perfume brands claiming to be “natural” go to extreme measures to hide that they use any type of synthetics by greenwashing their wording and confusing the public. A few terms I have been seeing a lot lately are: “100%… Continue reading NATURE not natural

Word Rant Wednesday: Alchemy

While attending a lecture about honey bees in February 2016, the presenter Benjamin Pixie, mentioned an “alchemist” that lived in Taos. The equation of the words alchemist + Taos sparked my curiosity immediately. The word “alchemist” currently is an amorphous term with a myriad of definitions, which gets thrown about abundantly, without much gravitas. At… Continue reading Word Rant Wednesday: Alchemy