Word Rant Wednesday: Isolates

So far for Word Rant Wednesday I’ve gone over the challenge with terms like natural/botanical and bee keeper. The word we are going to take a closer look at today is one used in the food and flavoring industries that spills into perfume and body care: isolates. There are two types of isolate molecules, the… Continue reading Word Rant Wednesday: Isolates

Word Rant Wednesday: Natural

This weeks word rant spotted in the media and elsewhere includes linguistic associated with perfume brands that DO NOT use whole, plant material in their formulations even though the descriptives make it sound like they do. It makes my job oh soooo very difficult, you have no idea. The other big reveal, which I complain… Continue reading Word Rant Wednesday: Natural