Fragrance lovers and industry specialists from all over will be gathering in LA for the most spectacular event of the season, the ultra-fabulous Fashion Fragrance West! We’ve added some amazing PERKS, so even if you’ve already registered, you’ll want to keep reading to get the full SCOOP!
Our good friend Ron Robinson of Apothia @ Fred Segal Melrose in LA has teamed up with the leading global fragrance house, Givaudan, and they’ve put together an incredible interactive, gift-laden morning for Sniffapalooza to celebrate Fashion Week. Then we will continue on an LA fragrance odyssey that includes lunch presentations and visits to Scent Bar and Strange Invisible Perfumes.
Our day will begin Saturday, October 11 at 8:00am with a scrumptious breakfast at Mauro’s Cafe, housed in the legendary Fred Segal on Melrose Avenue. The store will be closed to the public at this time, and we will have special entree. Givaudan invites us to discover the secrets of fashion fragrance development and get an intimate look at the latest fragrance trends with their customized trend report, ‘NEXT! Come See What’s Next’, which is usually reserved for industry insiders.
An incredible multi-sensory experience awaits us. Givaudan has created four unique fragrances, designed to match each of four fragrance trends. These scents are customized for Apothia, and they will be exclusively available for us to experience and purchase at this event only.
After Givaudan’s presentation, several guest fragrance designers will be announcing their new fragrance launches, and we will be the first to premiere them! Included will be Lisa Hoffman of Lisa Hoffman Beauty, Yosh Han of Yosh Olfactory Sense, Kate Growney of Saffron James Parfum, Sara Horowitz-Thran of Sarah Horowitz Parfum, and Ron Robinson of Apothia.
At about 10am we will adjourn to the beauty floor of Apothia, where we can explore and sniff to our heart’s content, and chat with representatives from L’Artisan Parfumeur, Serge Lutens, Mark Birley, Nana De Bary, Parfums Rosine, Aphrodisiac, Dumann, Gendarme, Carnival Wax, Comptoir Sud Pacifique, i Profumi di Firenze, and Diptyque.
In true Apothia style, there are some phenomenal *extras* to be had! With every purchase of $100 or more from the Ron Robinson Boutiques, you will be entered in a drawing to win two special collections of fragrances totaling approximately $1,000. And of course you will leave
with one of the legendary & spectacularly generous Apothia gift bags!
After the exhilarating morning events, at about 12:30, we’ll enjoy an elegant lunch at one of LA’s premier restaurants, Pane e Vino, where we’ll have presentations from cult-favorite perfumer ROXANA VILLA, the dynamic founder of Pacifica, BROOK HARVEY-TAYLOR, and passionate new perfumer KRISTEN MICHELE. Then we’ll walk just a short distance to LuckyScent’s extraordinary Scent Bar to meet special guests and savor desserts, champagne, and coffee.
We’re excited to have Scent Bar collaborate for the first time at our LA Sniffapalooza! Our friends Franco and Adam have worked hard & travelled far to present to us the very finest fragrance the world has to offer in 2008. Here’s just a sampling of what’s waiting for us at Scent Bar:
U.S. Exclusives – only at Scent Bar:
Sinfonia di Note – 8 heavenly fragrances direct from Italy!
Vero Profumo debut – Three exquisite creations in parfume extrait concentration.
New launches from some of our favorite houses:
Andy Tauer’s Vetiver Dance, By Kilian: Prelude to Love, Comme des Garcons for Stephen Jones, Keiko Mecheri new creations, Serge Lutens Serge Noire, complete collection from Czech & Speake, and three secret releases… Franco & Adam can’t tell us just yet!
As a special thank you, Sniffapalooza customers are being offered an exclusive $15 credit towards any purchase at Scent Bar on the day of the event! WOW! Credit is only available to Sniffapalooza customers who purchase the $75 full-day admission.
After we sniff ourselves into a frenzy at Scent Bar, we will conclude our fragrance journey in Venice, at the beautifully mysterious Strange Invisible Perfumes, where they’re throwing us a fabulous cocktail party with champagne and light refreshments! We’ll take home a deluxe gift bag, and we’re offered a 15% discount on all purchases. We will also premiere SIP’s latest creation, Musc Botanique.
Our fragrant day will wrap up around 7pm. Unfortunately we have just a very few spaces left for this event, and it will completely sell out very soon! If you would like to be a part of this one-in-a-lifetime event, please click here to register.
The registration fee is $75 and includes breakfast, lunch, all refreshments, presentations, gift bags and tons of perks!
Looking forward to sniffing with you all soon in LA!
For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective
on a fragrant life. There’s nothing else like it on the planet.
This year’s event will be Saturday, October 25 – Sunday, October 26. As always, Saturday will be our ‘uptown’ day, and Sunday will be our ‘downtown’ day. We’re still in the creative planning stages, but we’ve had so many requests to sign up that we thought we’d better get the
registration lines open.
Here’s our intinerary-in-progress below, with lots of surprises in the works. Many details will be added which we will update you on in the coming weeks!
Guests we’re in the process of scheduling for appearances, & more to come:
Kilian Hennessy of By Kilian; Symine Salimpour of Shiloh Perfume;, Joe Garces of Robert Piguet; Tom Crutchfield of Asprey, Annick Goutal, Etro, & Judith Leiber; Dovanna Pagowski & Chely De Pablos of Acqua di Parma; Shelley Levendos of Donna Karan Collection; Maree Damm of Boucheron; Sandi Burrows of Serge Lutens; Brian Kurtz of L’Artisan Parfumeur; Mary Claire Pedone of Jo Malone; Theresa Dickinson of Creed; John Bain of Van Cleef & Arpel; Geri Verlaque of Chanel; Katy Jourav of Tom Ford; Sonia Ciliberti & Jason Beers of Guerlain; Montgomery Taylor of Ambre de Venezia; Ulrich Lang of Parfums Ulrich Lang; Yosh Han of YOSH Olfactory Sense; Neil Morris of Neil Morris Fragrances; Sarah Barton-King of The Pink Room; Patty Namm of Brandy Perfume; Janna Sheehan of TransEssence; Lee Cuthbert of Intelli-Scents; Avery Gilbert, author of ‘What the Nose Knows’; Miryana Babic of i Profumi di Firenze; Adelaide Farah of Beauty Fashion Magazine; Phoebe Ellis of Seven Skies Perfume; Marlen Harrison of PerfumeCritic.com, perfumer Roxana Villa of Roxana Illuminated Perfume; Christopher Voigt of Vetivresse.com; Debra Courtright of Floris of London; Raphaella Brescia of Sniffapalooza Magazine; Salomeh Daley from Memoire Liquide; and Miriam Mirani from Aqaba.
SATURDAY, OCTOBER 25
8:15-10:00am The famous Breakfast with speakers and presentations at Bergdorf Goodman
**PLEASE NOTE: Breakfast limited to the first 65 guests to sign up!
10:00am-12:00pm Sniffing time on the beauty floor at BG, meet special guests & presenters from the breakfast, exclusive offers, makeup artists, the BG raffle & those legendary gift bags.
12:30-2:30pm Prix Fixe lunch at Opia Restaurant – Special speakers, party favors! (Registration required)
2:45-4:15pm Sniffing & dessert at Takashimaya, with special guests, presentations, terrific promotions, those amazing cupcakes and mango tea, and goodies to take home.
4:15-5:45pm Sniffing at Henri Bendel, with special guests, the exclusive Sniffapalooza GWP, refreshments, and gifts.
We are pleased to welcome new stores to our day, with scheduling TBD: Bloomingdales, Coach, Sephora & Luckyscent!
SUNDAY, OCTOBER 26
10:00-11:30am The famous Brunch & Sniffing at Bond No. 9, meet founder Laurice Rahme, sample new Andy Warhol Lexington Avenue, and gift bags.&nbs p; 15% discount on all purchases.
11:00am-5:00pm Open House sniffing at Le Labo. Meet founders Eddie & Fabrice & have your purchases custom-labeled.
12:00-1:00pm Sniffing at Lafco NY, with sampling, refreshments, special gifts. Meet Creative Team Jon Bresler & Segen Scott. 20% discount on all purchases.
1:00-4:00pm Prix Fixe lunch at Country Cafe, with speakers, party favors, and the incredible Sniffapalooza Magazine raffle!
Two seatings for lunch:
First seating: 1:00-2:30pm
Second seating: 2:30-4:00pm
While the first group is dining, the second seating group will visit L’Artisan Parfumeur right across the street for sampling & treats & an introduction to the new Fleur de Liane. Likewise, for the second seating group.
** Please note that those choosing the second seating will have more time at Bond No.9, Le Labo, and Lafco NY, and we may be adding new stores to the mix as well. If you need to catch a flight or make a train, you should choose the first seating. First seating diners must be seated promptly by 1:00pm.
4:30-6:00pm Prosecco Bellinis & sniffing at Aedes de Venustas. Samples, special guests, exclusive launches & gift bags. Meet creative team Robert & Karl.
We are pleased to welcome new stores to our day, with scheduling TBD: Bloomingdales, Molton Brown, & Sephora!
The rates for Sniffapalooza Fall Ball are as follows:
Saturday, 10/25: $70 covers event & lunch (and maybe a cocktail party!)
Sunday, 10/26: $70 covers event, brunch & lunch
Full weekend: $140 covers events 10/25 & 10/26, lunches both days, the brunch on Sunday, and the BG breakfast (only if you are one of the first 65 people to sign up).
A portion of each registration fee will be donated to a very special charity, with details to follow!
You can register at www.sniffapalooza.com via PayPal. You will need to log in with your Username and Password to access the “Event Registration” page. If you have questions or need to make other payment arrangements, please contact Karen Adams at firstname.lastname@example.org.
Please remember that if you would like to attend the breakfast at Bergdorf Goodman on Saturday, October 25— we are limited to 65 seats! You *must* sign up right away as this always fills up within a few days. BG has strict fire code laws and they will not allow more than 65 guests. (Don’t worry if you don’t receive an immediate confirmation from us. We are taking our much-needed family vacations for the next week, and will confirm your seat as soon as we’re back in town!)
If you’ve attended a Sniffapalooza before, you know what an incredible experience awaits you… If you haven’t, you’re in for the time of your life!
** Team Karen cannot be responsible for any addictions to Sniffapalooza, or withdrawal symptoms that may result after the event is over. If such symptoms occur, go immediately to the nearest fragrance counter.
We can’t wait to see all our old friends again and meet our new ones!
And remember, *accept no imitations* – this is the ONE and ONLY *SNIFFAPALOOZA*!
Karen Dubin – Founder & Director
Karen Adams – Executive Operations Manager
Images ©Roxana Villa.